It’s no surprise that mobile phones have been close behind desktop when it comes to E-Com browsing and set to lead in sales in the not so distant future. It’s safe to say that this shift is upon us.
Smartphones accounted for 45.1 percent of web-shopping traffic in the first quarter of this year, edging out computers at 45 percent, according to a study from Demandware, an e-commerce software provider. The firm, which was acquired by Salesforce.com Inc. this month, projects that number will continue to increase, with phones accounting for 60 percent of e-commerce visits by the end of next year.
This shift provides retailers with the opportunity to reach their customers where ever they are, but along with that opportunity comes incredible changes. Those challenges include awkward checkout flows, long check out times and non-mobile first payment procedures. It’s widely known that mobile checkout has a much lower completion rate than all other devices.
In 2016 E-commerce accounted for $92.8 billion in revenue in the first quarter of 2016, or 7.8 percent of total retail sales, according to U.S. Census Bureau figures.
So what can you do to ensure your business is not left behind?
1) Create a Mobile First Web Design For Your Business.
A mobile first web design may need to cut back on many traditional web first features in order to ensure that the site will still remain fully functional despite the scale down. Users with the simplest setups are also to be taken into consideration and a site that would function across multiple platforms is the best bet. Tip : A good QA check would be sure the website is interesting to the web user but meets minimal resolution for smaller devices.
2) Financial Services : Processing Mobile Payments
Many banks are currently collaborating with payment services that are being offered by Google and Apple. Be sure to map out what payment strategies will work best for your business in order to ensure you don’t get left behind in the competition.
3) A Mobile First Set Marketing Approach
Once you define your business’s unique value proposition you need to create a mobile-first marketing strategy. In a mobile first E-Com world, it’s a good idea to cover the basics, like mobile SEO implementation, ensure all of your social channel sales funnels are in place, mobile marketing, your blog content is viewable and relevant. Start early this year in order to give yourself time to try out various approaches and notice which one works out best for you.
I love forward to seeing what innovation if created out of this mobile first shift. Please share your thoughts.