Are you planning to launch a new website? There’s no better time to think about search engine optimisation than prior to your actual launch. By giving consideration to your on-page optimisation factors, you can increase your chances of achieving top organic search results, before your web page is live. Keep in mind this is much easier to accomplish when your specific site caters to a local market, or a niche market online.
To prepare your site for easy indexing, be sure to follow these basic guidelines:
1. Design your site in HTML or similar format that minimizes the use of java script and flash. This will make it much easier for all major search engines to crawl and comprehend you site. The more complex you make your code, the more difficult it becomes for search engine spiders to read your content and prescribe the appropriate Google PR to your web page.
2. Make sure that your meta tags are coded properly and include the Robots.txt tag. If you are unfamiliar with meta tags, it is a good to become familiar especially if you plan on managing your website yourself. Many people downplay the importance of meta tags. Although meta tags themselves won’t drastically change the organic ranking of your site, they have the important job of creating the display text users will see when your site appears in search results. ie, If you have a site that sells Swim Suits, some of your meta tags will display the different pages of your site, possibly a preview of unique category exclusive to your online store resulting in an increase of click-throughs, and ultimately potential customers.
3. Start a blog and start early. I strongly recommend created a “coming soon” landing page backed by a blog that you add content and articles that are relevant to your upcoming website. To go back to the Swim Suit reference, if I write a blog about Yellow Polka Dot Bikinis, and utilise those keywords when the time comes that I have relevant items in my store, the likely hood of Google recognising me as someone who knows about Yellow Bikinis will be higher. Be sure to apply the proper tags to your page. H1, H2, and H3 tags are a great wall to call attention to your content and promote your keywords and keyword phrases.
In addition to ensuring that you’ve made your page easy to access and presented text that is optimised, you also want to consider other factors that can help long-term with your SEO efforts. Like Long Tail Key Words. This in sort means creates longer groups of words that are relevant to your content and not just single key words. So often, web designers get caught up with on page factors, that they overlook the requirements for establishing a foundation that supports long-term initiatives.
4. Be sure to add links throughout your new blog and home page. These can be to other blogs, sites of authority or referencing articles. This strategy isn’t as powerful as developing one-way links, but until your site has been assigned a Google PR, one-way links can be difficult to acquire, so start as early as possible.
5. User Generated Content, Submission pages that encourage new content from your future audience. One of the most powerful SEO techniques is the addition of new content. Make it easy for your users to add or submit content to your website. When search engines see new content, they rejoice. Don’t underestimate how important it is to make it simple for your browsers to add or submit content.
When focusing on search engine optimisation, especially with a new website, follow the basic ideas outlined above. There are a number of other factors to consider as well. However, you should always start with a strong foundation – a site design that meets basic SEO standards but one that also supports your long range search engine optimisation goals.
Please share any tips, trick or experiences you have had with prelaunch SEO.