Many brands start at zero; What does building my brand identity entail?
Here is a simple list of items to include while building your brand identity.
- A simple color palette – Choose colors that represent the mood and energy of your industry. This should feature 1-3 primary colors and 2-3 secondary colors.
- A primary logo mark and word mark.
- A secondary logo mark and/or word mark – This is helpful if your product or business is in a crowded or competitive market. This will help your brand stand out and not be mistaken for a competitor. This should be designed to be used to compliments your primary logo.
- Fonts – These can be as simple as Helvetica or they can be custom-built. If you’re looking for ease of use, pick a widely-distributed font that is available on all computers. If you want something more distinct, you can pick a lesser-known font or even build your own.
- Some sort of texture – This can be a complex pattern or a simple color overlay that you put on top of photography. Try to ensure that the textures you use are included on everything from printed document, cards and your website.
- Photography –Be sue that if you brand voice included images or photography that the images you use are royalty free, or bought from a photographerhpr directly.
Visual design is the art of communication, stylizing, and problem-solving through the use of type, space and image.
Branding is as vital to the success of your business as having financial coherence, having a vision for the future, or having quality employees.
A companies branding is the known identity of a company in terms of what products and services they offer but also the essence of what the company stands for in terms of service and other emotional, non-tangible consumer concerns. Like good employees, financial experts, and business or organization innovators branding is an asset to your company.
I have worked with numerous start-ups create a unique brand identity and voice that allows them to raise above the noise in their competitive space.
What Do Brands Do With Their Visual Identity?
Without effective implementation, a great brand means nothing. So what can you do to ensure that the rest of your company can embrace your brand?
- Give your brand a voice – Start a blog on behalf of the brand this helps build relevance in Google and other search engines. Next start posting on social media, create a brand page on the major social channels to claim your brand name and identity, be sure to use your brand name as a hashtag. Now that you have a visual identity for your brand, you should develop a voice to match it. This is how you develop consistency within your brand that reverberates through every consumer touch point.
- Give your brand a job – Once your brand looks and talks like a winner, it’s time to give it a winning job. Your brand should be your organization’s best salesperson, so use it for things like inbound marketing or outbound marketing at trade shows. An effective brand is only effective if it makes you money!