The Proven Methodology for the Digital Age
Since 2006, inbound marketing has been the most effective marketing method for doing business online. Instead of the old outbound marketing methods of buying ads, buying email lists, and praying for leads, inbound marketing focuses on creating quality content that pulls people toward your company and product, where they naturally want to be.
Double Down On Information
Inbound marketing is about using relevant content to bring potential customers to you. inbound marketing is about creating and sharing content with the world. By creating content specifically designed to appeal to your dream customers, inbound attracts qualified prospects to your business and keeps them coming back for more.
Create The Stories People Love
By publishing the right content in the right place at the right time, your Brand and content is relevant and helpful to your customers, not interruptive. This greatly improves the perception of your brands in the customer’s mind.
Its a Long-term Relationship
Inbound marketing focuses on earning, not buying, a person’s attention, which is done through social media and engaging content, such as blogs, podcasts and white papers. This content is interesting, informative and adds value, creating a positive connection in the eyes of the consumer, thus making him more likely to engage your brand and buy the product. So it costs less and has better a ROI.
44% of direct mail is never opened. That's a waste of time, postage and paper.
86% of people skip through television commercials.
The cost per lead in outbound marketing can be double for inbound marketing.
Tell Your Customers A Great Story
75% Of Consumers Prefer Informational Articles Over Ads