Regardless of your business, you have something to sell. Even if you’re nonprofit, you are selling your cause to receive donations. Your prospects may or may not have ever heard of you but they are going online in a wide variety of ways looking for solutions – solutions you have to offer them.
They are using search engines, social networks, forums, user-generated review sites, location-based sites, and more. We help to get your business to conveniently appear in the buyer’s path at the right time with the appropriate answers.
% Media Coverage
Media planning will ensure you are putting your advertising message in front of the right audience … using the right media channels, where your customers are most likely to see it … and advertising at the times when they are most likely to respond and you are best able to engage with them. It will help you utilize your advertising budget more efficiently. It will provide specific goals for the media buyers that will result in lower negotiated media rates. And, most importantly, effective media planning will improve your advertising ROI.
This comprehensive media planning process starts with a review of the industry and competition and an evaluation of available media research to understand the consumer habits and motivations that may impact their response to your advertising.
Then, we design a customized media strategy, based on a careful examination of your business, your competitive position and your unique marketing goals and objectives. Finally, a strategic calendar of advertising activity is recommended that provides for effective utilization of your advertising budget.
Social media has become a platform that is easily accessible to anyone with internet access. Increased communication for organizations fosters brand awareness and often, improved customer service. Additionally, social media serves as a relatively inexpensive platform for organizations to implement marketing campaigns.
Social media allows brands to communicate with their audience like never before, but most organizations fall flat when attempting traditional marketing tactics on social platforms. We insure that brands unique voice is communicated across all social points of contact with their audience.
- With marketing analytics, you can answer questions like these:
- How are our marketing initiatives performing today? How about in the long run? What can we do to improve them?
- How do our marketing activities compare with our competitors’? Where are they spending their time and money? Are they using channels that we aren’t using?
- What should we do next? Are our marketing resources properly allocated? Are we devoting time and money to the right channels? How should we prioritize our investments for next year?