Being deeply entrenched in the app world there are trends and reports that surface daily claiming, mobile apps are dead and on average there are ZERO new apps downloaded every month. My response to this is two words, Pokemon Go. 100 million installs over this past weekend.

The truth is apps are not dead, nowhere near it. What has happened is the app market is over saturated with app inventory, so you really need to do a few basic but important things in order to stand out.


1. Create something useful or entertaining. I know most people skim over this and assume that their app is the greatest thing since sliced bread, but really take the time to do your homework, do research into the problem you are trying to solve, and create the most useful product possible based on those results.
The days of solving imaginary problems with a mobile app are long gone. There is only so much space on users phones, so to occupy a small square of that real estate you need to prove real value or be incredibly entertaining.

2. Make is simple. This is not new news, do one thing and do it great. Consider the true value your app is going to provide users and hone in on that functionality. You can always add new features later, and from a marketing standpoint, this is a much better strategy as it reveals ongoing press opportunities and announcements to engage existing users and entice potential new users.

3. Start talking about your app long before it’s set to launch. Launching to an existing fan base works wonders when you’re looking for early traction and feedback. Even starting a facebook page for your app where you discuss the functionality, and how it’s going to enrich people’s lives is incredibly beneficial. Start as early as possible to align yourself with your potential audience.

4. Track everything. Learning what works and what does not as early as possible is critical to the success of your mobile App. Making sure you have Google Analytics or some other method of analytics and event tracking in your app will be enormously valuable when you’re trying to solve issues in your platform, increase your users base or develop new features.

There is so much more that goes into what makes an App successful or sink into its app store grave, but this is a good jump start checklist to get going in the right direction.


Are you planning to launch a new website? There’s no better time to think about search engine optimisation than prior to your actual launch. By giving consideration to your on-page optimisation factors, you can increase your chances of achieving top organic search results, before your web page is live. Keep in mind this is much easier to accomplish when your specific site caters to a local market, or a niche market online.

To prepare your site for easy indexing, be sure to follow these basic guidelines:

1. Design your site in HTML or similar format that minimizes the use of java script and flash. This will make it much easier for all major search engines to crawl and comprehend you site. The more complex you make your code, the more difficult it becomes for search engine spiders to read your content and prescribe the appropriate Google PR to your web page.

2. Make sure that your meta tags are coded properly and include the Robots.txt tag. If you are unfamiliar with meta tags, it is a good to become familiar especially if you plan on managing your website yourself. Many people downplay the importance of meta tags. Although meta tags themselves won’t drastically change the organic ranking of your site, they have the important job of creating the display text users will see when your site appears in search results. ie, If you have a site that sells Swim Suits, some of your meta tags will display the different pages of your site, possibly a preview of unique category exclusive to your online store resulting in an increase of click-throughs, and ultimately potential customers.

3. Start a blog and start early. I strongly recommend created a “coming soon” landing page backed by a blog that you add content and articles that are relevant to your upcoming website. To go back to the Swim Suit reference, if I write a blog about Yellow Polka Dot Bikinis, and utilise those keywords when the time comes that I have relevant items in my store, the likely hood of Google recognising me as someone who knows about Yellow Bikinis will be higher. Be sure to apply the proper tags to your page. H1, H2, and H3 tags are a great wall to call attention to your content and promote your keywords and keyword phrases.

In addition to ensuring that you’ve made your page easy to access and presented text that is optimised, you also want to consider other factors that can help long-term with your SEO efforts. Like Long Tail Key Words. This in sort means creates longer groups of words that are relevant to your content and not just single key words. So often, web designers get caught up with on page factors, that they overlook the requirements for establishing a foundation that supports long-term initiatives.

4. Be sure to add links throughout your new blog and home page. These can be to other blogs, sites of authority or referencing articles. This strategy isn’t as powerful as developing one-way links, but until your site has been assigned a Google PR, one-way links can be difficult to acquire, so start as early as possible.

5. User Generated Content, Submission pages that encourage new content from your future audience. One of the most powerful SEO techniques is the addition of new content. Make it easy for your users to add or submit content to your website. When search engines see new content, they rejoice. Don’t underestimate how important it is to make it simple for your browsers to add or submit content.

When focusing on search engine optimisation, especially with a new website, follow the basic ideas outlined above. There are a number of other factors to consider as well. However, you should always start with a strong foundation – a site design that meets basic SEO standards but one that also supports your long range search engine optimisation goals.

Please share any tips, trick or experiences you have had with prelaunch SEO.



It’s no surprise that mobile phones have been close behind desktop when it comes to E-Com browsing and set to lead in sales in the not so distant future. It’s safe to say that this shift is upon us.

Smartphones accounted for 45.1 percent of web-shopping traffic in the first quarter of this year, edging out computers at 45 percent, according to a study from Demandware, an e-commerce software provider. The firm, which was acquired by Salesforce.com Inc. this month, projects that number will continue to increase, with phones accounting for 60 percent of e-commerce visits by the end of next year.

This shift provides retailers with the opportunity to reach their customers where ever they are, but along with that opportunity comes incredible changes. Those challenges include awkward checkout flows, long check out times and non-mobile first payment procedures. It’s widely known that mobile checkout has a much lower completion rate than all other devices.

In 2016 E-commerce accounted for $92.8 billion in revenue in the first quarter of 2016, or 7.8 percent of total retail sales, according to U.S. Census Bureau figures.


So what can you do to ensure your business is not left behind?

1) Create a Mobile First Web Design For Your Business.

A mobile first web design may need to cut back on many traditional web first features in order to ensure that the site will still remain fully functional despite the scale down. Users with the simplest setups are also to be taken into consideration and a site that would function across multiple platforms is the best bet. Tip : A good QA check would be sure the website is interesting to the web user but meets minimal resolution for smaller devices.

2) Financial Services : Processing Mobile Payments

Many banks are currently collaborating with payment services that are being offered by Google and Apple. Be sure to map out what payment strategies will work best for your business in order to ensure you don’t get left behind in the competition.

3) A Mobile First Set Marketing Approach

Once you define your business’s unique value proposition you need to create a mobile-first marketing strategy. In a mobile first E-Com world, it’s a good idea to cover the basics, like mobile SEO implementation, ensure all of your social channel sales funnels are in place, mobile marketing, your blog content is viewable and relevant. Start early this year in order to give yourself time to try out various approaches and notice which one works out best for you.

I love forward to seeing what innovation if created out of this mobile first shift. Please share your thoughts.


Twitter: @Misscynthiad


Thank you for taking the time to look through my site. As a seasoned start up junkie and marketing professional, I have decided to expand my capacity to grow by working with a rotating team of marketing specialists depending on the nature of the project at hand. While I continue to work on projects as an individual, this website is dedicated to communicating what is possible when working with a well-organised team.

While my personal passion remains in the creative solutions arena via design, branding and Art direction, my deep understanding and experience in customer acquisition marketing has allowed me to marry the two into a harmonious blend resulting in highly effective and attractive brand communications.

18 Nov 2014

Staying Connected

blue handshake background

Whether you’re looking for a new job or some good advice, you would be surprised to learn that acquaintances be more helpful than good friends. In a classic study, sociologist Mark Granovetter showed that people were 58% more likely to get a new job through weak ties than strong ties.

Make it a habit to stay in touch with acquaintance’s, clients, and previous colleges. Re connecting ever so often can revel interesting and often hidden opportunities other wise not discovered.

After learning about these ideas, I added a repeating reminder to my calendar: reconnect with at least one dormant tie each month. With social media, it’s easier than ever to track them down and get back in touch. But remember its important to contact people int he manner they prefer, if you have a email, write but, if you have a contacts phone number a call is always best. Touching base with old or brief connections can help us revitalize old connections, relationships or new paths our old selves were jut not ready for yet.